Haldirams Group Analyzing Consumer Behaviour Essay Example

Haldirams Group Analyzing Consumer Behaviour Essay Example Haldirams Group Analyzing Consumer Behaviour Paper Haldirams Group Analyzing Consumer Behaviour Paper Haldiram’s Group – Analyzing Consumer Behaviour Haldiram’s group is a true rags to riches story, which has expanded from being a small shop in Bikaner in 1937 to being one of the largest smart food chains in India and the world today. They are today a Rs. 10 billion company with multiple outlets across rural and urban India as well as a tremendous presence outside the country. Brand Haldiram’s is renowned for its superior product quality and supreme manufacturing processes which have been developed through tremendous research over the years. As the company continued to grow, they faced tough competition from local sweet and snack food vendors in the unorganized market. Their Unique Selling Proposition (USP) against the unorganised sector was the level of hygiene and product quality they maintained without any compromise in taste. This resulted in a shift of the utility curve towards the right, whereby consumers got a higher level of satisfaction, by consuming products from a bigger brand which believed in far better hygienic procedures (Ref graph). With this in mind, they evolved a competitive pricing strategy to survive and grow in the market dominated by smaller players. INDIFFERENCE CURVE ANALYSIS Haldiram’s has a huge product portfolio and sought to customize its products to suit the tastes and preferences of consumers from different parts of India. It has launched products, which cater to the tastes of people belonging to specific regions of the country. However, they maintained concentration on their core products such as ‘namkeens’, which contributed to almost 60% of their revenue mix and was also the first company in India to brand namkeens’. : At every stage of their business, Haldiram’s developed new innovative ways of pricing and marketing their products. They pioneered new ways of packaging which increased the shelf life of their products from less than a week to more than six months, thereby catering to the needs of hygiene conscious non-resident Indians and other foreign customers. At the same time, they were aware of the price consciousness of the typical Indian consumer who constituted the bulk of the market. Thus they managed to exploit the best out of the diverse consumer base by offering something for everybody. HALDIRAM’S – CAPTURING MARKET AND CONSUMER SURPLUS To exploit the best of both market segments, Haldiram’s did the following: -The company launched products in different packs with prices varying according to their weights. (Ref table below) PRICE RANGE OF NAMKEENS OFFERED BY HALDIRAMS PACK WEIGHTPRICE (IN RS)PRICE PER GRAM 30 gms50. 16 85 gms100. 11 180 gms 250 gms18-350. 13 400 gms 500 gms40-700. 12 1kg95-2000. 15 PRICE PER GRAM AT VARIOUS QUANTITIES OF DEMAND With the above table and graph in mind, Haldiram’s effectively lowered the price per gram in the 200-800 gms segment, which is where the bulk of their consumers were, thereby ensuring higher satisfaction for this market segment. -The company also customized specific products with attractive packaging and distribution concepts specifically for the festive season. -The company offered value-added services like online retailing and sales of Haldiram’s products in train and bus stations for consumers in transit. The company diversified its business by opening restaurants in various metros thereby en-cashing on its huge brand image and offering traditional Indian snack food items. Currently, Haldiram’s is facing tough competition from domestic and international competitors such as Brittania, HUL, ITC etc, apart from the local players in the market. To counter this and retain their market share, Haldiram’s is on an aggressive promotion and marketing spree. With all the above mentioned points in mind, we plotted the Demand Curve for Haldiram’s. Prior to its entry into the unorganized sector, the company focused on niche market segments from where they generated bulk of their revenue. Their demand curve resembled the blue line as indicated in the graph above. Once a conscious management decision was taken to enter the unorganized sector; Haldiram’s adopted extremely aggressive pricing strategies so that they could compete with the local vendors. MOVEMENT OF THE HALDIRAM’S DEMAND CURVE This helped in shifting the demand curve to the left, as indicated by the pink line in the graph, thereby ensuring that they set a foot into the unorganized sector. Having built a base for themselves, and sustaining their brand image in the unorganized sector over a prolonged period of time, Haldiram’s leveraged its position to become the market leader thereby pushing its demand curve above, back to the blue line in the graph. Now with the entry of domestic and international players, the market is going through another competitive phase. Haldiram’s is doing everything possible to hold onto their current position. With their track record in mind, they are focused and determined to tide over the current competitive scenario, so that they can offer additional value to their customers in the future, thereby pushing their demand curve further up, to the red line as indicated in the graph above.

Dubai - Ten Geographic Facts

Dubai - Ten Geographic Facts Dubai is the largest emirate based on the population of the United Arab Emirates. As of 2008, Dubai had a population of 2,262,000. It is also the second largest emirate (behind Abu Dhabi) based on land area. Dubai is located along the Persian Gulf and it is considered to be within the Arabian Desert. The emirate is known around the world as a global city as well as a business center and financial center. Dubai is also a tourist destination due to its unique architecture and construction projects like the Palm Jumeirah, an artificial collection of islands constructed in the Persian Gulf to resemble a palm tree. The following is a list of ten more geographic facts to know about Dubai: The first mention of the Dubai region dates back to 1095 in the Andalusian-Arab geographer Abu Abdullah al Bakris Book of Geography. By the late 1500s, Dubai was known by traders and merchants for its pearl industry.In the early 19th century, Dubai was officially established but it was a dependent of Abu Dhabi until 1833. On January 8, 1820, the sheikh of Dubai signed the General Maritime Peace Treaty with the United Kingdom. The treaty gave Dubai and the other Trucial Sheikhdoms as they were known protection by the British military.In 1968, the U.K. decided to end the treaty with the Trucial Sheikhdoms. As a result, six of them Dubai included formed the United Arab Emirates on December 2, 1971. Throughout the rest of the 1970s, Dubai began to grow considerably as it gained revenue from oil and trading.Today Dubai and Abu Dhabi are two of the strongest emirates in the United Arab Emirates and as such, they are the only two that have veto power in the countrys federal legislature. Dubai has a strong economy that was built on the oil industry. Today however only a small portion of Dubais economy is based on oil, while the majority is focused on real estate and construction, trade and financial services. India is one of Dubais largest trading partners. In addition, tourism and the related service-sector are other large industries in Dubai.As mentioned, real estate is one of the major industries in Dubai, and it is also a part of the reason why tourism is growing there. For example, the worlds fourth tallest and one of the most expensive hotels, the Burj al Arab, was built on an artificial island off the coast of Dubai in 1999. In addition, luxury residential structures, including the tallest man-made structure the Burj Khalifa or Burj Dubai, are located throughout Dubai.Dubai is located on the Persian Gulf and it shares a border with Abu Dhabi to the south, Sharjah to the north and Oman to the southeast. Dubai also has an exclave called Hatta which is located ab out 71 miles (115 km) east of Dubai in the Hajjar Mountains. Dubai originally had an area of 1,500 square miles (3,900 sq km) but due to land reclamation and the construction of the artificial islands, it now has a total area of 1,588 square miles (4,114 sq km).Dubais topography mainly consists of fine, white sandy deserts and a flat coastline. East of the city, however, there are sand dunes that are made up of darker reddish sand. Farther east from Dubai is the Hajjar Mountains which are rugged and undeveloped.The climate of Dubai is considered hot and arid. Most of the year is sunny and summers are extremely hot, dry and sometimes windy. Winters are mild and do not last long. The average August high temperature for Dubai is 106ËšF (41ËšC). Average temperatures are over 100ËšF (37ËšC) from June through September however, and the average January low temperature is 58ËšF (14ËšC).

Comparison of cultural contact between 2 books, black robe(brian Essay

Comparison of cultural contact between 2 books, black robe(brian moore) & things fall apart(chinua achebe) - Essay Example Initially planned as journey against hunger, exhaustion and cold, the mission ends up fueled by suspicious beliefs and hostility provoked in the local tribes. The focal moment and central theme in Black Robe is the clash between two different cultures. Moore (1997) explores the complexities of utterly divergent cultures and tries to juxtapose them on the background of historical events happening at the beginning of 17th century Canada. Moore (1997) attempts to give new understandings about both cultures. For Native Indians, baptism is â€Å"water sorcery†. To pray over beads would mean to put a curse of someone. To the savages the idea to have only one God is absurd. For the Jesuits, on the other hand the Indians appear barbaric and uncontrollable. Their religion is surrounded with sorcerers and superstitions. The way they observe and follow their customs are bloodthirsty. What Moore (1997) reveals in front of the reader is two cultures that are diametrically different. The Indian way of life and religion is frightenly dissimilar to the Western culture of Laforgue. The attempts from both sides to reach out for each other are direct ed by mutual incomprehension. Overcoming to grasp the different thinking and customs of each culture is the theme of the whole novel. The language barrier is not so difficult an obstacle than to understand the other. Both cultures test their beliefs in their contact of the contrasting culture. Moore (1997) best describes this in the Introduction of the novel: The Indian belief in a world of night and in the power of dreams clashed with the Jesuits preachments of Christianity and a paradise after death.   This novel is an attempt to show that each of these beliefs inspired in the other fear, hostility, and despair, which later would result in the destruction and abandonment of the Jesuit missions, and the conquest of the Huron people by the Iroquois, their deadly enemy. Things Fall Apart, is an African

Gendered Language in the Print Media Essay Example | Topics and Well Written Essays - 1500 words

Gendered Language in the Print Media - Essay Example Similarly there are a lot of nouns which are not gender-specific. But at the same time there are three examples where a woman holding a particular post is denoted by a feminine term, like, chairwoman, businesswoman and spokeswoman, and another example of addressing as chairman. Actually, these are examples of gendered language in the print media. The proper way to address is calling them Chairperson, businessperson or spokesperson respectively. Similarly, wife and husband are commonly used, which can be substituted by spouse r better-half. 'Actor' and 'artist' has now become the common way to address male and female actors alike. Author, the word generally representing male writers, is being replaced by the word 'writer'. Authoress is rarely used to address female writers. Hawaii Pidgin English, Hawaii Creole English, or simply Pidgin, is a creole language based in part on English used by most "local" residents of Hawaii. Pidgin sounds very familiar, as it is partly English, but the roots are also from the Hawaiian language and the languages that were spoken by the plantation workers, who came to Hawaii in the 19th century. Pidgin has some Chinese, Portuguese, Japanese and other influences. The origins of pidgin and negative terms used to describe it have led to shaping attitudes toward the language and its speakers. Kachru (1992) notes that Local Varieties are often barely accepted in their own environment, where it seems that the interaction between language and that environment is not seen as an adequate reason for deviation from the metropolitan norm, the so-called Prestige Variety. Pidgin is a language, just as English is a language. There are social advantages to being able to speak pidgin, just as there are social advantages to being able to speak Standard English. There is plenty of room for pidgin and English to coexist peacefully and be mutually enriching. Hawaii Creole speakers have mixed feelings about the Creole language. Hawaii Creole has often been denigrated as a sub-standard form of English.

Violent Video Game Debate Essay Example for Free

Violent Video Game Debate Essay Hook: A lot of people in this room alone have probably at least once played a violent video game or at least have seen someone play a game that is violent. Games such as Call of Duty, Halo, or Gears of War. Heck I own all three of those games, but that’s beside the point. What good can come out of playing games where you repetitively kill others and see some ridiculous gory images? Honestly what good can come out of this when developing minds are playing games where they shoot peoples heads off over and over? Like I said, yeah I myself have played these games and haven’t really thought about the effects of playing them but the statistics and studies don’t lie when it comes to linking violent video games with increased aggression in mainly teenagers, and to play the games so much to where it numbs your mind and you have no concept of what is actually going on in reality around you. Argument 1: Research finds that children who play violent video games can become violent themselves, but are these people just mimicking what they see on the screen or do the games leave lasting effects on the brain? I mean that would be pretty messed up if a video game could have negative lasting effects on the brain right? Well†¦ Time Magazine reported on a study conducted by Dr. Vincent Mathews and his colleagues at Indiana University where they took a group of 28 students all young adult males and they randomly assigned the students to play either a violent, first person shooter game or a non-violent one every day for a week. None of the the participants had much previous gaming experience. At the beginning of the study, researchers used functional MRI to scan brain activity in the participants, while they completed lab-based tasks involving either emotional or non-emotional content. A week later after playing their games every day for that week they were scanned again as they repeated the same tasks. At the start of the study, researchers used functional MRI to scan brain activity in the participants, all young adult men, while they completed lab-based tasks involving either emotional or non-emotional content. The participants were then scanned again while they repeated the same tasks, after a week of playing the video games. Researchers found that those who played the violent video games showed less activity in areas that involved emotions, attention and inhibition of our impulses. â€Å"Behavioral studies have shown an increase in aggressive behavior after violent video games, and what we show is the physiological explanation for what the behavioral studies are showing,† says Matthews. â€Å"We’re showing that there are changes in brain function that are likely related to that behavior. † It’s not clear how long-lasting the changes may be. When Matthews brought the participants back after a week of not playing video games, their brain activity had changed again, reverting to more normal reactions, but their brain functions still weren’t quite the same as before they were exposed to the violent games. Following playing the game they put the participants through some tests where it was clear that the students who played the violent first person shooter game showed signifigantly less activation of the emotional centers of the brain. Meaning the games had left their brain unable to show proper emotions or reactions to what’s going on around them. The brain changes don’t appear to be permanent, but documenting that the brain does change in response to playing a violent game — even just for two hours a day for a week — is a significant advance in understanding how young players may be affected by these games. The brain changes that Matthews’ group saw were similar to those seen in teens with destructive sociopathic disorders, and his results, along with those from previous studies showing shorter-term effects, have been used in court cases by parents and others hoping to limit violent game play among young children. Do you think its messed up that the patterns observed in that study were the same as those with destructive sociopathic disorders? Argument 2: So now that you know for a fact that violent video games effect the brain in a bad way, but what else could they effect? Teen driving habits and reckless driving for teenagers. A group of researchers at Dartmouth College did a study where they found a shockingly positive correlation in risky driving habits with teenagers that played violent video games that involved driving such as Grand Theft auto. The researchers interviewed a group of teenagers when they first got their license that played these games, and a group that didn’t play the games. After time they checked up on their study participants and found that the ones that played the games were involved in a substantially larger number of wrecks and received a lot more tickets. Not only did the group that played the violent video games get in more wrecks and receive more tickets, there was a large number from this group that admitted to driving drunk where the group that didn’t play these games had no admittances to driving under the influence. The researchers of the study propose that violent video games change a young players self-perception, so that they see themselves as someone who does risky things. In other words, they are suggesting, the players try to become more like the characters they are controlling on screen. Recap: Good: Nothing. Bad: A lot.. Lasting negative effects to the brain, increased aggression, positive correlation with reckless and drunk driving with teenagers. Hmmm I’ll let you decide. Argument 3: By looking at this kid, would you say he looks like a murderer? I don’t think so. But here’s his story on how his strong addiction and how what I talked about in the first study directly ties into his case of murdering his mother and shooting his father all because of the video game Halo 3. The controversy between Daniel and his parents began when they forbade Daniel from buying and playing the Xbox 360 game Halo 3. Petric’s sister, Heidi Petric, testified in court that Daniel never played the game until he contracted staphylococcus infection from a jetski injury and was housebound. Petric was introduced to the Halo franchise while at the house of his friend, the Johnsons. His father, Mark Petric, was a minister at the New Life Assembly of God in Wellington. Both parents objected the idea of their son playing a violent game with adult ratings and did not find it suitable for him. Mark testified that Daniel sneaked out of the house one evening and purchased the game without either of the parent’s knowledge. While housebound, Daniel would sometimes play the game for up to 18 hours at a time without taking a break. After his parents found out that he had gone against their wishes and purchased the game, they immediately took the game away and locked it in a safe that also incidentally concealed a 9mm Taurus PT-92 handgun.

Exploring New Waters Essay -- American Expansion History

Forty years ago, Neil Armstrong landed on the moon on July 20, 1969, opening a gateway of possibilities. It was the beginning of a new age of exploration. After Neil Armstrong’s landing, the US spent forty more years on space exploration. This lead to the US spending billions of tax payers dollars on satellites, visits to Mars and the Moon, and launching numerous rockets into space. However, recently the US has been forced to focus on other issues such as national security, depleting economy, and many others. With all of these issues happening at once, the US is having trouble figuring out how much funding should be put into programs like NASA. Although these issues are important, we must not sacrifice our knowledge for exploration in exchange for only national issues. Instead we have to â€Å"deal with the reality of world events,† and â€Å"we should not let terrorism set the agenda. H. G. Wells said many years ago that "human history becomes more and more a race bet ween education and catastrophe" (Dick). As a nation we must take care of our country but we almost expand our knowledge. Like the early explorers, the actions of today’s explorers will influence the next generation as we continue to explore the final frontier. From 1405-1433, Commander Zheng He explored the ocean representing the Ming Dynasty (1368 - 1644) of China. Sailing across the Indian Ocean he traveled across East Africa, Makkah, and the Persian Gulf. During his voyages he traded with the foreigners and brought back giraffes, lions, ostriches and leopards for the Chinese emperor in exchange for stones, ivory and dyestuffs. Zheng He’s journeys in China increased China’s resources, foreign affairs, and military power. However after his death in the year 1433, the Chines... ...d Davis, Rebecca Harding. Life in the Iron Mills. New York: The Feminist Press at The City University of New York Dick, Steven J. â€Å"The Importance of Exploration.† NASA. 22 November, 2007. 18 October, 2009 â€Å"Famous Chinese Explorers: Zheng He.† Ancient China. 2009. 18 October, 2009. Kinzer, Stephen. Overthrow. New York: Times Books. Mel-O-Toons: Christopher Columbus. Youtube. Youtube.1960. Web. 18 October, 2009. Poirot. â€Å"Zheng He and Ming China: The Lone Mariner and His Times.† All Empires Online History Community. 2009. 18 October, 2009. Rosenberg, Jennifer. â€Å"1900-Boxer Rebellion.† About.com. 2009. 29 October, 2009. Standard, David E. American Holocaust. New York: Oxford University Press. 1992 Zheng He. Youtube, Youtube, 1 June, 2007. Web. 18 October, 2009. â€Å"Zheng He (1371-1433), the Chinese Muslim Admiral.† Islam for Today. 2009.18 October, 2009

Analysis of Sporstwear

Case I. COMPETITION HITS SPORTSWEAR GROUP’S PROFIT 1. Explain why the sportswear industry in JJB operates may be considered an example of monopolistic competition. Textile Intelligence Reports in 2007 indicate that the UK sportswear market was estimated to have a value of ? 3. 65 bn (US$6. 72 bn) in 2006. The reason behind is that, purchase levels are high. Sportswear items are purchased by almost 90% of people under 35 years of age, and by 76% of the population as a whole according to the research. UK sportswear industry can be considered a monopolistic competition in the sense that there are only about four leading sportswear retailers in the United Kingdom: JJB Sports, Blacks Leisure. John David Group and Sports World. The dominant player in the market is JJB sportswear given the number of outlets and stores it operates 450 stores, the closest is JDB by around 300 stores. Given the wide gap, JJB at some point has control of the control of the entire market sales and distribution and posed a barrier of entry. [pic] Illustration from: http://www. ized. co. uk/current/leisure/2004_5/111004_map. htm Given the above, characteristic of a monopolistic competition exist in this industry. The characteristic of monopolistic market is further expanded on Question 2. In this case of UK sportswear market structure is a pure monopoly. There are quite a number of sellers in the industry and therefore many close product substitutes in existence but nevertheless firms like JJB retain some mar ket power. 2. How does the monopolistic market structure exemplified in the article differ from perfect competition? Below are two comparable sets that differentiate monopolistic market from perfect competition: |Perfect competition |Monopolistic competition | |Many sellers – |Single seller – | |Each firm is relatively small compared to the overall size of the |Monopoly exists when a specific firm has sufficient market/industry | |market. This provides assurance that no single firm can gain control |control over a particular product or service and able to determine | |over price or quantity of the entire market or industry. If one firm |significantly the terms of quality and price by which all buyers will | |decides to increase its output or shut production, the market is |have access to [similar to JJB case] | |unaffected. The market price does not change and there is no distinct | | |change in the quantity purchased or exchanged in the industry. | |Identical / â€Å"homogeneous† products sold by all firms – |Unique product – | |Each firm in a perfectly competitive market sells an identical |For a monopoly to exits, there should be a unique product. Monopoly | |product, they are not perfectly the same but the buyers will not |lacks in providing a practicable substitute goods. | |distinguish any difference. Each competitive firm produces a good that| | |is a perfect substitute for the product of every other firm in the | | |same industry. | | |Price Taker – | | |As a result not one can control market price. If one tries to charge a| | |higher price, then buyers would immediately switch to other cheaper |Price Maker- | |competitor goods that are perfect substitutes. |Since there is no competition, prices are set to maximize profits. | | |However in order to increase sales, prices are reduced by the firm. |Low-Entry/Exit Barriers – |High Barriers of Entry/Exit – | |There are no restrictions, government regulations. Each can do a |There is an assurance of sufficient control and dominant presence due | |start-up cost according to their own resources as long as their output|to a number of assorted reasons for barriers to entry: (a) required | |can perfectly compete and match competitor’s quality and price. government license or franchise as monopoly is often times regulated | | |(b) existing patents and copyrights and (c) high start-up cost needed | |Perfect Information – |Specialized Information – | |As mentioned in point 2, one firm cannot sell its g ood at a higher |Commonly characterized by control of information. Monopolistic firm | |price than other firms. This follows that buyers are completely aware|held exclusively information like a secret recipe, formula or unique | |of sellers' prices. Each firm also has complete information about the |method or technology or production which is often protected by | |prices charged by other sellers. This means that it would be unlikely |patents, copyrights, or trademarks. This also creates legal barriers | |for them to charge less than the current market price. Perfect |to entry. | |knowledge also extends to technology. All perfectly competitive firms | | |have access to the same production techniques. There is a remote | | |possibility that a competitive firm can produce its output faster, | | |better, or cheaper because of special knowledge of information. | | |Nicholson, Walter (2005) | | [pic] Also, For a competitive firm, price equals marginal cost. P = MR = MC †¢ For a monopoly firm, price exceeds marginal cost. P ; MR = MC 3. In the long run, are firms better off operating in monopolistic competition or in perfectly competitive markets? Long-run effects of increasing competition in the monopolistically competitive industry: In the long run, a monopolistically competitive firm will make zero economic profit. However, due to influence in the market it can most of the time raises prices without losing customers but to deflect new entrants, it can lower its prices and leverage on customer loyalty. This means that a firm making profits in the short run will break even in the long run because demand will decrease and average total cost will increase. Also means that a monopolistic firm's demand curve is downward sloping, in contrast to perfect competition, which has a perfectly elastic demand schedule. See illustration in item #2. Long-run position of a firm in a perfectly competitive industry: In the long run positive profit can not be sustained as there is always arrival of new firms or expansion of existing competitive firms. This causes the demand curve of individual firm to shift downward and prices to go downward as well. This means that at the same time the average revenue and marginal revenue curve also points downward. Bottom line, in the long run similar to monopolistically competitive industry, the firms in perfect competition in the long run will also make a normal profit. The horizontal demand curve will touch its average total cost curve at its lowest point Conclusion: When the long-run average cost exceeds long-run marginal cost, JJB’s output is not at the minimum point on long-run average cost curve. JJB can sell sportswear at a lower price in the long run and by taking advantage of economies of scale, such as price discounts. Therefore is not much difference between monopolistically competitive firms vs. Long-run position of a firm in a perfectly competitive industry. The difference lies mainly on the product (homogenous vs. unique) and influence in the market. 4. JJB states that their â€Å"profit margins were hit by a vigorous promotional campaign launched in October and a Christmas/New Year sale†. Illustrate how the promotional campaign is likely to affect their profit margins. Before the promotional campaign: [pic] †¢ Similar to a competitive firm, a monopoly maximizes profit by producing the quantity at which marginal cost and marginal revenue are equal †¢ Above graph is the scenario of JJB prior to price promotional campaign to ward off growing competition. After the promotional price campaign: [pic] †¢ During the promotional campaign, the price maybe less than average cost causing the decline in JBB’s profit. †¢ This gives no incentive for JJB to reduce cost. References: McTaggart, Findlay and Parkin (2007), Economics (5th ed. ) Pearson Education Australia Publisher Nicholson, Walter (2005) Microeconomic Theory: Basic Principles and Extensions 9th edition, Ceneage Learning India Pvt Ltd Publisher PERFECT COMPETITION, CHARACTERISTICS, AmosWEB Encyclonomic WEB*pedia, [Online], Available: http://www. AmosWEB. com, AmosWEB LLC, 2000-2009. [Accessed: September 12, 2009] MONOPOLY, CHARACTERISTICS, AmosWEB Encyclonomic WEB*pedia, [Online], Available: http://www. AmosWEB. com, AmosWEB LLC, 2000-2009. Accessed: September 12, 2009] Antony Davies & Thomas Cline (2005). â€Å"A Consumer Behavior Approach to Modeling Monopolistic Competition†. Journal of Economic Psychology 26: 797–826 [pic] ———————– Average Total cost e d [pic] c Marginal Revenue Marginal cost Demand Revenue Costs and 0 QMAX Quantity Total cost Average Price Demand Price 0 Quantity of Output Price 0 Monopolist†™s Demand Curve’ Competitive Firm’s Demand Curve Demand Quantity of Output Average total cost Marginal cost Demand Price Loss 0 Quantity Price Promotion Total cost Average Profit

Pride and Prejudice Passage Analysis Essay

Jane Austen resolves the novel while using particular writing style and technique to reinforce the characters of Elizabeth, Georgiana, and Lady Catherine de Bourgh. Elizabeth’s strong-willed character is emphasized when Austen subtly contrasts her against Georgiana’s shy one; she uses Georgiana as a foil character for Elizabeth, and vice versa. Elizabeth’s strong opinions, quick wit, and â€Å"lively, sportive, manner† of conversing with Darcy astonish Georgiana. Austen’s use of the phrase â€Å"lively, sportive, manner† gives the sentence a more vigorous and energetic feel, which reflects the nature of the conversation. Apart from her wit, Elizabeth’s sensibility is also shown with she persuades Darcy to seek reconciliation with his aunt. While several members of her family might have been happy to begrudge Lady de Bourgh, Austen reinforces Elizabeth’s intelligence and sensibility by emphasizing that she has risen above some of the poor behaviour that she has grown up with. In terms of Georgiana, Austen maintains her character as an innocent and shy girl. She brings up the fact that Georgiana is more than ten years younger than Darcy, and contrasts her somewhat introverted personality with Elizabeth’s strong-willed and confident one. Lastly, her youth and naivete is emphasized when Austen chooses to say she was influenced by Elizabeth’s â€Å"instruction†. In terms of Lady Catherine de Bourgh, Austen emphasizes her class-snobbery and haughtiness with her satirical (and quite comedic) choice of words, saying that Elizabeth and her relatives had â€Å"polluted† Pemberley. Her bossiness and need to be in control of everything causes her to write an angry letter to Darcy, since he and Elizabeth ignored her objections. The entire ending can be contrasted to the start of the book, which outlined the unhappy marriage of the Bennets. It seems that Elizabeth, who marries Darcy out of love, will enjoy a much happier marriage than Lydia, who married for passion, as well as Charlotte, who married for financial stability.

Catcher in the Rye- Personal Impact essays

Catcher in the Rye- Personal Impact essays This summer, my AP English reading assignment came, and one of the three books assigned was The Catcher in the Rye by J.D. Salinger, published in 1951. The letter read a book about a prep-school boy tells of the days preceding his admittance to a mental institution, not what I was expecting to read that summer. Since I had never heard of the book, I saved it for last. When I began to read the book, by the first page I could already tell it was not at all like any other book I had read before, especially as a school assignment. I didnt put that book down until I had finished it a few hours later, in the middle of the night. Then I read it again, and again- a total of six times before going to school the first day. The book wasnt a book that in reading I just read and forgot about. I was actually pulled into Holdens mind, thinking like Holden, for a short time, becoming Holden. And in doing so, I learned a new perspective. When in places my own thoughts went along with Holdens, the book helped me realize how well my way of handling some of those thoughts actually was working out, for I wasnt in a mental ward, failing out of school, or walking mindlessly throughout NYC. Also, the differences between our thoughts gave me more realization in seeing how others may be feeling around me, and I could never really tell, because no one could ever realize what pain and trouble were inside Holdens mind. Holden helped me realize that not everyone does what I do, and that not everyone is truly capable of doing what Im doing. In that, I realized that I need my own way to vent, otherwise I may end up just as Holden did. ...

Free sample - Psychological Disorders. translation missing

Psychological Disorders. Psychological DisordersPsychological disorders which are also called mental disorders are models of behavior or psychological symptoms that influence many different areas of life. Such disorders cause affliction for the individual having these symptoms. Though psychological disorders are in general signalized by some form of strange behavior, sometimes it is hard to find out the abnormality, especially as it differs depending on the culture (Merrell, 2008). There are some kinds of standard approaches for determining abnormality with the aim to diagnose the disease. The statistical approach has to reckon up behavior by establishing how closely it relates to or differs from that of the most of people. Behavior of an individual can also be determined by whether it corresponds to social norms and cultural standards, an approach that eludes blaming heretics as abnormal for behavior that, while being extraordinary, may not encroach on social rules and may even be appraised in the certain culture. Personality is the mixture of thoughts, feelings and conducts that makes every individual unique. It's the way people treat, comprehend and relate to the world, as well as how they consider themselves. Personality is formed in childhood subject to the influence of two elements: - inherited tendencies, or genes, i.e. traits of character which influence an individual’s personality through parents, namely shyness or having a happy outlook which is known also as temperament. - environment, or life situations, i.e. the place where a person grows up, events that happened in his or her life, and relationships with family and other people. It also embraces such moments as the type of parenting a person had, namely loving or offensive (Coon and Mitterer, 2008). Personality disorders are considered to be caused by a mixture of these genetic and environmental features. Some individuals may be born with a genetic vulnerability to evolving antisocial personality disorder - and different life situations of a person may initiate its actual development. There may be a connection between an early lack of sympathy, i.e. realizing the perspectives and problems of other people, including other children as well - and later attack of antisocial personality disorder. A person may inherit such personality problems, so it they can be defined in early stage, it may help make better long-term results. The other way to evaluate if the behavior is to be considered as normal or not should be made by determining whether it is adaptive or maladaptive, and to what extent it intervenes with the behavior of everyday life of people. There are certain situations when psychologists may also determine the normality exclusively on the grounds of whether or not an individual is made unhappy or uncomfortable by his or her own conduct. Antisocial personality disorder is characterized by the behavior violating legal and moral standards that are typical for the society. American Psychiatric Association's Diagnostic and Statistical Manual of Mental Disorders is accepted to be the norm for the classification of psychological disorders; its latest edition is referred to as DSM-IV. It has established five axis for determining conduct and conception models, and presented a complete setting in which to determine a person's psychological image (American Psychiatric Association, 2000). According to DSM-IV people suffering the antisocial personality disorder are characterized by constant lying or stealing, conning for profit or pleasure, lack of behavioral self-control, impulsiveness and inability to plan actions and fulfill financial obligations, annoyance, intolerance, assault. Individuals with antisocial personality disorder may also have periodic difficulties with the law, promiscuity, they show tendency to encroach the boundaries and rights of other people, hostile, often cruel conduct; disposition to getting involved in fights, incapacity to permit tedium, neglect for right and wrong, poor or offensive relationships, irresponsible work conduct, indifference for safety etc (American Psychiatric Association, 2000). Antisocial personality disorder has a tendency to be congruous with criminal conduct and is mostly known as sociopathic conduct. Individuals suffering from antisocial personality disorder have lack sympathy and tend to be superficial. In most cases they think very high about their personality while looking down on other people or blaming them for their problems. Besides, it is common for individuals suffering from antisocial personality disorder to show fascination which is helpful for taking advantage of others. Persons suffering from antisocial personality disorder show no compassion for hurting other people, will easily cheat in order to get profit or some other pleasure, and demonstrate a thoughtless inattention for their or other's safety. In many cases, such people will not have close relationships because of these conduct patterns. As for gender differences, it is proved that antisocial personality disorder affects more men than women at a three to one ratio. It is known that it is very hard to cure antisocial personality disorder. People suffering from such disorder may not even wish to be treated or think they have such an illness. People suffering from antisocial personality disorder may also need treatment for other illnesses, such as depression, fear or thyroid disorders. Such people may need help of family or primary care doctor, psychiatrist, pharmacist, members of the family and different social workers. Both psychological and pharmacological interventions for people suffering antisocial personality disorder are not researched enough and direct proofs on the treatment of this population are not numerous. Duggan reports that at least three researchers did not find positive effect of psychological and pharmacological treatment (Duggan, 2009). There can be some other ways of treatment of antisocial personality disorders such as stress and anger management skills, hospitalization, psychotherapy and medications. It shall be admitted that the effectiveness of anger management is doubted as anger is not a symptom of the antisocial personality disorder. Generally, the choice of treatment depends on the certain situation and severity of symptoms. DSM-IV informs that psychotherapy is the major kind of treatment of antisocial personality disorder, a general term for the process of treatment by talking about the illness with a mental health provider. The usage of psychotherapy was explained in a number of guidelines. Cognitive behavioral therapy is aimed to reveal unhealthy, negative opinions and conducts and supersede them with healthy and good ones. These guidelines also emphasize on the applying of moral reasoning as an active part of treatment, social information processing approach, and planning in order to prevent relapse. In addition, the treatment should be organized in the way that patients will be not required to tell about their emotional states. Asking them about ‘feeling states’ is not applicable for the patients who have difficulty with assessment of such states, and who may be aggressive if confronted with a potential personal shortcoming. High level of external structure (supervision of the patient a nd contingent reinforcement of specific pro- social behavior) is likely to lead to improved outcomes in antisocial patients. (Hesse, 2010). If you have a person you love who is suffering from antisocial personality disorder, it's essential for you to get help for yourself. Mental health professionals can help teach you the way how to protect yourself from the attacks, fury and indignation which are often present in the nature of people with antisocial personality disorder. Mental health professionals can also provide some recommendations about support groups for families and friends influenced by antisocial personality disorder Nowadays there is no certain way to prevent antisocial personality disorder from developing. The only thing that may help is attempt to determine those most at risk, such as children living with carelessness or insult, and providing early interference may help. Receiving proper treatment in early stage may forestall symptoms from getting worse.

Research the writings of Robert Skidelsky and Paul Krugman and Essay

Research the writings of Robert Skidelsky and Paul Krugman and summarise their explanations and remedies for the recession, drawing comparisons as appropriate, to Keynesian theory about recession - Essay Example By avoiding a fall in aggregate demand, the government avoids excessive and wasteful supply, controls unemployment and shields the public from unprecedented fluxes in prices of consumer goods. The free market masterly of consumer behaviour and its application in determining the performance of the economy is an important element of the private sector. Reaction of the market to unwanted effects can create general glut or recession by avoiding the burden, but the government chips in to rescue the national economy by jump-starting the appropriate response as a public protection outfit. In Keynesian theory, government spending and involvement in the economic equation are therefore incorporated into the classical explanation of how the economy responds to the free market forces of demand and supply (Tucker, 2008, p221). Recession can therefore be avoided by government intervention through fiscal and monetary policies according to the theory. Robert Skidelsky position observed in several pieces of his work demonstrates the common knowledge that private and public sectors are equally important in the economy (Skidelsky, 2010, p1). The author points at the importance of harmonising government intervention with recovery of the private sector towards deficit reduction. It is evident that sustained recovery can only be realized through budget regulation, employment growth and economic growth on government input. Government policies mentioned in Keynesian theory are also revisited by the author in explaining how a well coordinated plan to tackle recession is developed. In Kennedy and Skidelsky (2010, p1) there is a direct link between the need to mobilize government involvement in preventing total spending to sustain recovery from the recent recession. To consolidate recovery from recession, there must be a balance between public and private spending through involvement of the government. In the reduced spending of a recessed economy, the government can induce